Our team’s ethos is that we all strive to help one another, respect each other’s individuality and creative expressions, and remain positive role models for the youth. I have always been attracted to the outliers, disruptors, and controversial skateboarders who go against the grain, and roll outside the lines of the alleged rules of skateboarding. Our “team” will be built on youth, loyalty and friendship. We also establish custodial bank accounts for our team riders under the age of 18. Additionally, they participate in sales of products across all categories and their teammates. Our pros receive board royalties above what is considered the industry standard. I’ve also made a conscious decision to stay focused on the younger generation of professionals and amateurs, and strictly collaborate with likeminded artists and skateboarding legends, while providing them all the opportunity to give complete skateboards to kids in need. Johnny Schillereff: We are approaching team through a different lens, and do not look at them as team riders, but rather as family. Additionally, we will invite our distributors, retailers and partners to participate in our giveback initiative and help provide skateboards to those in need.Ī mission of The Heart Supply is to provide skateboards to kids in need – Photo courtesy of The Heart Supply This sales and distribution model will allow us to give the distributors and retailers attention while staying focused on curating and generating strong art and graphics, providing the greatest customer service, and giving skateboards to kids. Additionally, we will offer product through. All our products are exclusively available through the loyal distributors who have stood by skateboarding with unwavering dedication. Will it be a DTC brand only or will you pursue wholesale accounts as well? With respect to apparel, we will have a narrow focus on tees and fleece with great art, silhouettes and color reliability. We will concentrate on quality hardgoods essentials and completes.
We will focus on skateboards and printables, which will be differentiated by authentic art and skateboarders past, present and future. Rather, I will continue to be an expert in the field of skateboarding. So we have chosen to embrace the product categories that we are experts in, and that we know the skateboarding community wants – hardgoods and art creation. With this new venture, I have no desire to do that. Often, this occurs while forgetting about the original mission, loyal customers and retail partners. Johnny Schillereff: In most cases when a brand or founder has had the opportunity to expand their business, the tendency has been to increase product categories and price points and to attempt to compete with and emulate high fashion (myself included). “By partnering with a trusted organization, 1% for the Planet, we rely on their years of experience and expertise to help continue Element’s environmental commitment.The Schillereff family: Kori, Camp, Johnny and Lenox – Photo courtesy of The Heart Supply Our need to progress,” Element says in a press release. A journey toward a more positive company. We are conscious that it is a first step of many to come. “After all, it is not lost on us that skateboards are made from trees, this is the best place for us to start. They have announced a partnership with 1% for the Planet to fight climate change with its global skateboard hardgoods sales.Īs a part of Element’s “Conscious by Nature” program, from 2022 onward, the company will donate 1% of all global skateboard hardgoods sales - an initiative that will directly fund experts and NGOs in their work to fight against deforestation and contribute to reforestation and biodiversity. Element Skateboards are expanding the actions on its earth-conscious initiatives that have been a part of the brand since 1992.īeyond innovative skateboarding goods and durable apparel that respect the planet, the brand wants to be more responsible.
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